Maximize mobile application ROI

Introduction

This post continues a three part series on maximizing ROI for mobile applications. Part 1 explained why mobile application development is so difficult and introduced three common deployment approaches.  Part 2 discussed the pros and cons of each technique.  This post provides specific tips to help enterprises maximize their mobile application return on investment (ROI).

Tips to [...]

Mobile app development – pros & cons

Introduction

Enterprises use many different approaches to develop applications on mobile devices. This post continues a three part series on maximizing return on investment (ROI) for mobile application development. Part 1 explained why mobile application development is so difficult and introduced three common deployment approaches. This post discusses the pros and cons of each approach. [...]

Mobile app development – techniques

Introduction

Thousands of ingenious, and sometimes frivolous, Apple iPhone applications have inspired developers to imagine new enterprise mobile applications. Inspiration is nice. But in this challenging economic environment, enterprises need to ask themselves how deployment of mobile applications will solve practical business problems and how they can maximize the return on investment (ROI) when developing mobile applications.

This [...]